Lenjo Bakes: Brand Identity //

View on Function Creative Co. 




logo variations




packaging mockup


Lenjo Bakes is a home bakery business that was in need of a brand identity – something that represented the playful and tasty nature of Lenore’s masterpieces. We worked together to choose a wordmark + icon logo with typefaces that were both quirky, yet strong. The colour palette also plays on both aspects by combining pastel hues with a pop of bold navy to differentiate the brand. The bakery patterns shown on the business cards give Lenore some playful icons to tie into her web design and use on packaging in the future.


About d2joseph

The short version: I love art. I love design. I love crafts.

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