Lenjo Bakes: Brand Identity //

View on Function Creative Co. 

window-signage-lenjo-bakes  

sketches

Lenjo_Bakes_logo_black-03

logo variations

Print

Business-Card-Mock-Up-Lenjo-bakes-closeup

Eco_Bag_Lenjo_Bakes_Mockup

packaging mockup

guidelines

Lenjo Bakes is a home bakery business that was in need of a brand identity – something that represented the playful and tasty nature of Lenore’s masterpieces. We worked together to choose a wordmark + icon logo with typefaces that were both quirky, yet strong. The colour palette also plays on both aspects by combining pastel hues with a pop of bold navy to differentiate the brand. The bakery patterns shown on the business cards give Lenore some playful icons to tie into her web design and use on packaging in the future.

Advertisements

About d2joseph

The short version: I love art. I love design. I love crafts.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: